Harvard Business School did a study in 2011 which concluded that signing a big-name endorser increases a company’s sale by $10 million annually and is a catalyst for a 0.25% increase in stock returns. Entertainment news is big business. Black American entertainers are a big part of current celebrity news.
The Oprah Winfrey Show aired for 25 seasons, from 1986 to 2011. With its placement on 120 channels and an audience of 10 million people, the show grossed $125 million by the end of its first year, of which Winfrey received $30 million. Will Smith is one of the film industry’s most highly paid actors according to black celebrity news. Nearly all of his films have grossed over $100 million.
As of 2010 Black Entertainment Television (BET) was the most prominent television network targeting youn Continue reading